Content Setup & Optimization

Content Setup & Optimization

Get help to setup and optimize pages of content for more engagement and conversions.

What is it?

You have created content that supports your mission and resonates with your audiences. However, you need help making it more compelling for your users with a clear call to actions, better headlines and the right layout.

What is the goal?

Our Content Setup and Optimization package will include hours with a UX designer to help optimize pages of content for more engagement, click-throughs and conversions. (Number of pages is determined by the content and complexity.)

Deliverable

A Blackbaud designer will take existing content and optimize the following:

  • Headings and sub-headings
  • Layouts and modules
  • Image file size
  • Calls to action
  • Basic SEO settings (title, meta description)
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