What is it?

You have created content that supports your mission and resonates with your audiences. However, you need help making it more compelling for your users with a clear call to actions, better headlines and the right layout.

What is the Goal?

Our Content Setup and Optimization package will include hours with a copy editor to help optimize pages of content for more engagement, click-throughs and conversions. (Number of pages is determined by the content and complexity.)

Deliverable

A Blackbaud designer/editor will take existing content and optimize the following:

• Headings and sub-headings
• Body copy
• Image file size
• Calls to action
• Page layout (using the drag and drop builder)
• Basic SEO settings (title, meta description)