SEO Research
SEO Research
Research what keywords are most useful for you to target and learn how to properly target them to increase your organic search results.
What is it?
To make sure your sites is performing well in search engines within organic listings.
A good portion of your traffic is coming from search engines. But could it be more? Are you missing out on people who might be interested in their organization, but aren’t finding them in search results? Search engine traffic can become an important source of new subscribers, volunteers, event registrants, and even donors, but they have to find you first. Once they find your site, are your web pages set up to engage and convert those new visitors?
Our SEO Research services will evaluate where you are and what opportunities exist to increase traffic. We’ll zero in on keywords that would bring quality visitors to your website. We’ll also guide you on how to move those visitors along the appropriate conversion path.
Deliverables
- A kick-off call to review the SEO process, discuss past SEO activities, discuss goals, determine timelines, identify key landing pages
- Technical (on-page) analysis of the site to identify problem areas, assistance with configuration of tracking tools (e.g., Google Analytics, Google Search Console, Bing Webmaster Tools)
- Keyword analysis to reveal the top keyword for each key landing page as well as secondary terms.
- Evaluate keywords for search volume and competition to determine which keywords have the most potential
- Evaluate your competition
- Backlink analysis to identify areas of improvement.
- Review of local SEO and recommendations (based on need).
- Roadmap on how to implement SEO findings into the website and manage going forward.
- A project wrap-up a call to review findings and provide a recommended course of action.