Essentials Package

The best choice for most organizations. This option includes more time for strategy, a site map, custom design, and more.

What's Included

Content Strategy

You will work one on one with an expert content strategist and designer to discuss your goals and desires for the website. The discussion will include any challenges you are having that they would like the website to help address, who your audience is, what you're trying to accomplish, messaging, and more.

Persona Exercise

You will work with your strategist to think through who your audience is, why they come to the site, and how the website can help them easily find what they need and lead them to further engagement.

Site Map

Based on your goals, your audience, your content needs, and industry best-practices, your strategist will put together a recommended site map. A site map defines the architecture and organization of your pages.


Your strategist and designer will present a wireframe to show the proposed page content and hierarchy. A wireframe helps ensure we are aligned in our vision for the strategy and structure of the page content before we add design.

Custom Design & Build

Essentials packages include custom visual design and development. Your designer will discuss your branding and preferred aesthetic and come up with a great design that is easy for users to interact with. The site will be built with both site visitors and content managers in mind, ensuring that you will have full control over the design of your site well into the future. Includes 2 rounds of revisions.

All Standard Modules

You will have access to all 40 of the standard modules in our drag-and-drop page builder. From buttons to accordions, videos to hover cards, the group of standard modules give you a lot of flexibility to create great pages.

See List of Standard Modules

3 Advanced Modules

In addition to the standard modules, you will be able to choose 3 of our advanced modules. Your designer can assist you in recommending which advanced modules will be best for your needs.

See List of Advanced Modules

10 Pages Designed & Optimized

We will design and build 10 pages for you. The pages will be optimized for search engines and will become templates for you to use to easily populate the rest of your pages on your own. We can also do more pages for you at an hourly rate.

Two 1:1 Training Sessions

You will have two one-hour training sessions with your designer to learn how to edit your site and use the back-end tools.

Training Videos

You will have access to all our on-demand training videos and documents.

All the Built-In Features

  • Drag and drop page builder
  • Hosting on Microsoft Azure Virtual Private Cloud
  • PCI Compliance (What's that?)
  • SEO Tools
  • Responsive Design Control
  • Blog
  • Calendar
  • Forms
  • SSL Certificate
  • User Management
  • Site Speed Tools
  • Blackbaud Support Access

Essentials Examples


Congregation B’nai Israel

CAMC Foundation

Conservancy of Southwest Florida

West Tennessee Legal Services

Histiocytosis Association