Services Delivered:
- Content Audit
- Audience Analysis
- Content Strategy
- Site Map Recommendations
- Wireframe
- Custom Visual Design
- Development
- Content Optimization
- Advanced Modules (3)
- 1:1 Training
Goals and Challenges:
- Improve brand recognition (new name and brand)
- Increase knowledge of services and mission
- Increase donations, event participants, and support for the mission
- Overall ease of use for constituents and clear access to services
Our Solution:
The ALS Network was in the process of moving away from their parent organization and creating their own brand that was completely different from the past. We worked with their branding agency to create a unique look for their new website and to have content that better focuses on their mission and more clearly explains what the do and who they serve.
We also created a search and filter system for people to easily find services by category or location.