Brooklyn Tech Alumni Foundation
The Brooklyn Tech Alumni Foundation supports Brooklyn Technical High School as the premier specialized high school for STEM while building relationships with alumni and harnessing their intellectual and financial power.
Go Live Date: May 2, 2022
Category: Higher Ed & Education
Package: Pro
Services Delivered:
- Content Audit
- Audience Analysis
- Audience Survey
- Card Sort
- Content Strategy
- Site Map Recommendations
- Prototypes
- Branding Refresh
- Custom Visual Design and Development
- Content Setup and Optimization
- 1:1 Training Sessions
Goals and Challenges:
- Branding, site design and navigation was outdated and needed an overhaul
- Brooklyn Teach Alumni are very connected to the institution, but that wasn’t translating to the website
- CMS to update content was cumbersome and not user friendly
- Needed to improve the user experience for constituents looking for information on foundation initiatives, how to connect with alumni and special events
Our Solution:
- Strategy Recommendations: we analyzed all pages in their site, ran surveys and tests with users, and came up with a site map that better organizes information as well as wireframes for the most important pages
- Navigation: a modern navigation menu was implemented to create a consistent user experience across all devices which improved click throughs
- Branding: updated branding was designed that took the original logo (hand drawn by one of the first alumni) and updated it with a more modern look along with new colors and fonts
- Design: we designed the website with more imagery and utilized builder modules so users wouldn’t be overwhelmed by the wealth of information.
Since this site launched, the Brooklyn Tech community has found the new website much easier to use and site engagement has increased tremendously.