Business Executives for National Security

BENS is a nationwide network of elite business leaders who are united in the belief that private-sector expertise can assist the national security enterprise to ensure that the United States remains secure.  BENS is a trusted nonpartisan nonprofit with 40 years of experience bringing pro-bono private-sector executive talent to partner with the government’s national security agencies.

Go Live Date: May 18, 2022
Services Delivered:
  • Content Audit
  • Audience Analysis
  • Online Card Sorting Exercise
  • Content Strategy
  • Site Map Recommendations
  • Wireframe
  • Custom Visual Design and Development
  • Content Optimization
  • Advanced Modules (All)
  • 1:1 Training
  • SEO Research
  • Custom Post Types
  • Filterable Content
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Goals and Challenges:

  • Build brand recognition
  • Educate, recruit, and retain members
  • Educate, recruit, and retain government partners
  • Increase interest in our events and project
  • Better articulate our mission and ROI

Homepage Before Redesign

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Our Solution:

  • Created a homepage that clearly introduces who BENS is and what they do
  • Testimonials throughout the site from members and partners
  • Clearer focus on projects
  • Better event features