CAMC Foundation

CAMC Foundation, Inc. is the fund-raising organization for Charleston Area Medical Center (CAMC), a regional medical center that is recognized for its excellence in medical services. The foundation works with donors to secure current and future support for CAMC programs and services to improve the health of the people in West Virginia.

Go Live Date: August 5, 2021
Services Delivered:
  • Content Audit
  • Audience Analysis
  • Content Strategy
  • Site Map Recommendations
  • Wireframe
  • Custom Visual Design and Development
  • Content Optimization
  • Advanced Modules (3)
  • 1:1 Training
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Goals and Challenges:

  • Increase monthly/sustained giving
  • Increase online giving
  • Increase/bring back lapsed donors
  • Increase time users spend on the site
  • Quick and easy navigation

Homepage Before Redesign

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Our Solution:

  • Streamlined and simplified navigation
  • Created features that help donors know what their gifts support and help them choose funds
  • Put donation forms directly on fund/area pages so donations are never more than 1 click away
  • Created a better way to feature patient and donor stories
  • Created a template to showcase their annual report/community benefit report in an online format