Congregation B’nai Israel
CBI is a thriving and connected Jewish community, joyfully inspired by tradition and passionately committed to worship, study and repairing the world.
Go Live Date: August 10, 2021
Category: Faith-Based
Package: Essentials
Services Delivered:
- Content Audit
- Audience Analysis
- Content Strategy
- Site Map Recommendations
- Content Strategy Recommendations
- Custom Visual Design and Development
- Content Optimization (10 pages)
- 1:1 Training
- Advanced Modules (3)
Goals and Challenges:
- Connect CBI’s audience to the synagogue and show them how Judaism can provide meaning in their modern lives.
- Needed a CMS that was more flexible
- Increase site traffic to all program, worship and event pages
- Increase email acquisition, online event registration and online donations
Our Solution:
- New clean, fresh design that reflects CBI’s brand
- Content recommendations and new site map
- Homepage content was chosen based on what information users are looking for and actions they may take:
- Clear hero with callouts
- Sections for worship and community related events
- “Learning for Life” section for parents interested in a Jewish education for their children
- “Nourish Your Soul” section that highlights CBI’s impact in the community via it’s programs
- Clear callouts for supporting CBI via donations, etc
- Listing of events added throughout the website were relevant
- Program, school and lifecycle events page layout with page section navigation and clear contact/register info.