Congregation B’nai Israel

CBI is a thriving and connected Jewish community, joyfully inspired by tradition and passionately committed to worship, study and repairing the world.

Go Live Date: August 10, 2021
Services Delivered:
  • Content Audit
  • Audience Analysis
  • Content Strategy
  • Site Map Recommendations
  • Content Strategy Recommendations
  • Custom Visual Design and Development
  • Content Optimization (10 pages)
  • 1:1 Training
  • Advanced Modules (3)
CBI Website Homepage Mobile

Goals and Challenges:

  • Connect CBI’s audience to the synagogue and show them how Judaism can provide meaning in their modern lives.
  • Needed a CMS that was more flexible
  • Increase site traffic to all program, worship and event pages
  • Increase email acquisition, online event registration and online donations

Homepage Before Redesign

CBI Website Program Page 2(1)

Our Solution:

  • New clean, fresh design that reflects CBI’s brand
  • Content recommendations and new site map
  • Homepage content was chosen based on what information users are looking for and actions they may take:
    • Clear hero with callouts
    • Sections for worship and community related events
    • “Learning for Life” section for parents interested in a Jewish education for their children
    • “Nourish Your Soul” section that highlights CBI’s impact in the community via it’s programs
    • Clear callouts for supporting CBI via donations, etc
  • Listing of events added throughout the website were relevant
  • Program, school and lifecycle events page layout with page section navigation and clear contact/register info.