Conservancy of Southwest Florida

A leading environmental advocacy organization dedicated to protecting the water, land, wildlife and future of a five-county area in Southwest Florida.

Go Live Date: June 28, 2021
Services Delivered:
  • Content Audit
  • Audience Analysis
  • Content Strategy
  • Site Map Recommendations
  • Wireframe
  • Custom Visual Design and Development
  • Custom Icons
  • Content Optimization
  • Advanced Modules (3)
  • 1:1 Training
Screen Shot 2021 07 23 At 2.32.00 PM

Goals and Challenges:

  • Too much information – overwhelming to users
  • Too many buried pages
  • Difficult to navigate internal pages
  • Some content on yellow, blue, and green backgrounds is hard to read
  • Want to encourage more memberships and donations
  • Want to better show impact

Homepage Before Redesign

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Our Solution:

  • Streamlined pages and reduced the number of pages in the site
  • Created a simple site map and mega-menu so users can easily find what they need in one click
  • Created a more modern and accessible design
  • Created sections that focus on impact and donations
  • Simplified page content and added more photos, icons, and videos to increase engagement