Conservancy of Southwest Florida
A leading environmental advocacy organization dedicated to protecting the water, land, wildlife and future of a five-county area in Southwest Florida.
Go Live Date: June 28, 2021
Category: Nonprofit
Package: Essentials
Services Delivered:
- Content Audit
- Audience Analysis
- Content Strategy
- Site Map Recommendations
- Wireframe
- Custom Visual Design and Development
- Custom Icons
- Content Optimization
- Advanced Modules (3)
- 1:1 Training
Goals and Challenges:
- Too much information – overwhelming to users
- Too many buried pages
- Difficult to navigate internal pages
- Some content on yellow, blue, and green backgrounds is hard to read
- Want to encourage more memberships and donations
- Want to better show impact
Our Solution:
- Streamlined pages and reduced the number of pages in the site
- Created a simple site map and mega-menu so users can easily find what they need in one click
- Created a more modern and accessible design
- Created sections that focus on impact and donations
- Simplified page content and added more photos, icons, and videos to increase engagement