Gleaners Community Food Bank

Go Live Date: June 5, 2019
Services Delivered:
  • Content Audit
  • Audience Analysis
  • Online Card Sorting Exercise
  • Content Strategy
  • Site Map Recommendations
  • Content Strategy Recommendations
  • Custom Visual Design and Development
  • Content Optimization
  • 1:1 Training
  • Advanced Modules (3)
GCFB Mobile

Goals and Challenges:

  • Increase volunteer sign-ups
  • Increase donations
  • Increase traffic to critical volunteer content/pages

Homepage Before Redesign

Our Solution:

  • Implemented a content strategy to consolidate and organize all information presented on the new website
  • Migrated and optimized all pages from Gleaner’s old website
  • Designed a custom volunteer program page template to feature application guidelines, times, location map and contact info
  • Implemented BBWP contact forms to streamline the volunteering process
  • Homepage content was chosen based on information users are looking for and actions they may take:
    • Announcements/Call to Action section
    • Gleaner Impact Stories
    • Events & Food Drives