HelloBaby is a not-for-profit that supports, empower and inspires families (raising young children) in under-served neighborhoods in Chicago.

Go Live Date: January 24, 2022
Services Delivered:
  • Strategy Discovery
  • Best Practice Content Recommendations
  • Visual Design and Development
  • Content Optimization
  • 1:1 Training
Hellobabychgo Homepage Mobile Cropped

Goals and Challenges:

  • Bad site navigation
  • Not clear what services the organization offers
  • No clear calls to action for main site tasks (visit and donate)
  • Limited WordPress theme page layout options

Homepage Before Redesign

Hellobabychgo Our Solution Cropped

Our Solution:

  • Streamlined and simplified navigation
  • Added clear calls to action in the site header for visiting and donating
  • Redesigned the homepage to highlight programs and daily classes/events
  • Implemented callout rows to help users take next steps (contact, visit, etc)