Histiocytosis Association

A global nonprofit organization dedicated to addressing the unique needs of patients and families dealing with the effects of histiocytic disorders, that connects patient and medical communities around the world with the resources needed along every step of the way, while leading the search for a cure.

Go Live Date: March 25, 2021
Category:
Package:
Services Delivered:
  • Content Audit
  • Audience Analysis
  • Online Card Sorting Excercise
  • Content Strategy
  • Site Map Recommendations
  • Content Strategy Recommendations
  • Custom Visual Design and Development
  • Content Optimization
  • 1:1 Training
  • Advanced Modules (3)
Histiocytosis Association Homepage Mobile 1

Goals and Challenges:

  • Improve the impact of site content and connection felt by the visitor
  • Increase donations made through the website and participation in events
  • Increase engagement of our community
  • Keep our disease information updated
  • Provide a simple user experience on our website so that visitors can access exactly what they need easily
  • Address several different audiences’ needs and wants

Homepage Before Redesign

Our Solution:

  • Created clear, more engaging messaging that helps users quickly understand what the organization does
  • Streamlined information and reduced the number of overall pages, opting for well-organized pages with interior-page anchor menus that make it much easier for patients to find disease information
  • Created an audience-based menu to create audience-specific user journeys
  • Added engaging story content and testimonials to create connection
  • Created sections to highlight impact and the need for donations