Interstitial Cystitis Association

The Interstitial Cystitis Association (ICA) advocates for interstitial cystitis (IC) research dedicated to discovery of a cure and better treatments, raises awareness, and serves as a central hub for the healthcare providers, researchers and millions of patients who suffer with constant urinary urgency and frequency and extreme bladder pain called IC.

Go Live Date: October 4, 2022
Category: ,
Services Delivered:
  • Content Audit
  • Audience Analysis
  • Content Strategy
  • Site Map Recommendations
  • Wireframe
  • Custom Visual Design and Development
  • Content Optimization
  • Advanced Modules (3)
  • 1:1 Training
  • Filterable Directories
  • Custom Post Types
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Goals and Challenges:

  • Increase donations
  • Improve brand recognition
  • User-friendly navigation
  • Homepage that highlights who we are
  • Quality content
  • SEO
  • Good search functionality
  • Highlight ICA Update (magazine)

Homepage Before Redesign

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Our Solution:

  • Created a new site map and menu that allows users to access most pages in one click with better hierarchy
  • Created a drop-down on the homepage to lead people to most popular resources
  • Created filterable databases of users to easily find providers and support groups
  • Better homepage content and design that quickly explains who the organization is and what they do
  • Magazine feature on homepage and other pages throughout site
  • Content strategy recommendations given
  • Internal search feature included
  • SEO consulting provided