Our Work
Interstitial Cystitis Association
The Interstitial Cystitis Association (ICA) advocates for interstitial cystitis (IC) research dedicated to discovery of a cure and better treatments, raises awareness, and serves as a central hub for the healthcare providers, researchers and millions of patients who suffer with constant urinary urgency and frequency and extreme bladder pain called IC.
Go Live Date: October 4, 2022
Category: Healthcare, Nonprofit
Package: Essentials
Services Delivered:
- Content Audit
- Audience Analysis
- Content Strategy
- Site Map Recommendations
- Wireframe
- Custom Visual Design and Development
- Content Optimization
- Advanced Modules (3)
- 1:1 Training
- Filterable Directories
- Custom Post Types
Goals and Challenges:
- Increase donations
- Improve brand recognition
- User-friendly navigation
- Homepage that highlights who we are
- Quality content
- SEO
- Good search functionality
- Highlight ICA Update (magazine)
Our Solution:
- Created a new site map and menu that allows users to access most pages in one click with better hierarchy
- Created a drop-down on the homepage to lead people to most popular resources
- Created filterable databases of users to easily find providers and support groups
- Better homepage content and design that quickly explains who the organization is and what they do
- Magazine feature on homepage and other pages throughout site
- Content strategy recommendations given
- Internal search feature included
- SEO consulting provided
