Kutztown University Foundation

Our Work

Kutztown University Foundation

Package: Pro

The mission of the Kutztown University Foundation is to raise funds to assist in developing & enhancing educational opportunities at Kutztown University for its students, faculty, alumni & the greater community. The Foundation is also responsible for alumni engagement initiatives, increasing affinity and building a pipeline of new donors.

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Services Delivered:

  • Content Audit
  • Audience Analysis
  • Online Card Sorting Exercise
  • Content Strategy
  • Site Map Recommendations
  • Wireframes
  • Custom Visual Design
  • Web Development
  • Custom Post Types
  • Search and Filter Database
  • Content Optimization
  • 1:1 Training
  • SEO Research and Recommendations
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Goals and Challenges:

  • Old website was slow and not mobile-friendly
  • Post-covid reluctance to attend in-person events
  • Helping people understand the value of philanthropy
  • Increase donations
  • Show the impact of the Foundation’s work
  • Make the site easier to update
  • Strike a balance between soliciting donations (primary goal) and connecting Alumni (secondary goal)
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Our Solution:

  • We created messaging and a content strategy centered around showcasing the impact of donations, why giving is important, and highlighting donor and alumni stories.
  • We created a new site map based on user data and feedback. It is more streamlined and focused on ways Alumni can get involved and making it clear what areas you can support.
  • We created a more robust calendar to showcase events
  • We built the site so it can easily be maintained and works great on mobile devices.
Get a solution that meets your goals
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Thank you all SO much for all your help with this project. You’ve each been absolutely amazing!”

Jillian Lovejoy

Kutztown University Foundation