Mascot Hall of Fame

The Mascot Hall of Fame is a one-of-a-kind children’s museum learning environment that is equally rooted in S.T.E.A.M. educational principles and sport mascot entertainment. It is also the official Hall of Fame of mascots from any sport or organization, and holds a voting and induction process each year.

Go Live Date: April 3, 2023
Services Delivered:
  • Content Audit
  • Audience Analysis
  • Content Strategy
  • Site Map Recommendations
  • Custom Visual Design and Development
  • Content Optimization
  • Accessibility Optimization
  • Filterable Database
  • Custom Voting Forms
Screenshot 2023 05 24 At 10.00.12 AM

Goals and Challenges:

Mascot Hall of Fame needed to update their site to make information easier to find, have better accessibility, and have a better balance between their two aspects of being a children’s museum and a Hall of Fame. They also wanted a better way to showcase the mascots in the Hall of Fame, a better mobile experience, and a better ticket experience.

Homepage Before Redesign

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Our Solution:

We simplified their menu and streamlined their content to be more focused and better balanced between the children’s museum and the Hall of Fame. We updated their brand colors to be easier to read and made the entire site more accessible and more mobile-friendly.

We also created a database of mascots where users can search and filter for any mascot, and also see which mascots are in the Hall of Fame.

Lastly, we updated their Altru templates (where users purchase tickets) to match the new design and simplified the user interface.