National Anti-Vivisection Society

Founded in 1929, the National Anti-Vivisection Society (NAVS) has a proud history of animal advocacy aimed at ending the cruel and outdated practice of animal experimentation.

Go Live Date: March 15, 2021
Services Delivered:
  • Online Card Sorting Excercise
  • Content Audit
  • Audience Analysis
  • Site Map
  • Content Strategy Recommendations
  • Custom Visual Design and Development
  • Content Optimization
  • Custom Icons and Graphics
  • Luminate Online Integration
  • Search Engine Optimization
NAVS Homepage Mobile 1

Goals and Challenges:

  • Increase online donations from both new and existing constituents.
  • Increase awareness of our organization and the cause.
  • Improve/increase engagement
  • Communicate impact
  • Increase email subscriber list

Homepage Before Redesign

Screen Shot 2021 08 05 At 1.15.30 PM

Our Solution:

  • Recommended a new sitemap to streamline their information and reduce the amount of duplicate copy
  • Created a homepage that focused on clearly explaining the problem, the solution, and how you can help, with clear calls to action
  • Integrated a Luminate Online newsletter sign-up form with language that encourages users to be a part of the cause
  • Created custom icons and helped identify key statistics to help draw attention to their impact