National Building Museum
Services Delivered:
- Content Audit
- Audience Analysis
- Online Card Sorting Exercise
- Content Strategy
- Site Map Recommendations
- Wireframes
- Custom Visual Design
- Web Development
- Content Optimization and Design
- Usability Testing
- 1:1 Training
- SEO Research and Recommendations
- eCommerce
Goals and Challenges:
- Old site had outdated branding
- Navigation was not well organized
- Difficult for users to find important information quickly
- Pages were not optimized SEO
- Calendar was hard to use
- The site was difficult for staff to maintain
- Some elements of the old site were unaccessible
Our Solution:
- New visual design with updated branding
- Streamlined and re-organized the site map based on user data
- Built the site in a way that is easy for staff to maintain
- Created an integrated calendar that can easily showcase events from any page and eliminated multiple clicks to view an event.
- Provided SEO consulting
The Results
10%
Increase in traffic
34%
Increase in SERP rankings
50%
Decrease in time spent editing the website
Our new site looks so much better and is much easier to use!"