National Building Museum

Our Work

National Building Museum

Package: Professional

Since it was created in 1980 through an act of Congress, the National Building Museum has transformed the public’s understanding of the impact of architecture, engineering, landscape architecture, construction, planning, and design. Through exhibitions, educational programs, and special events, we welcome visitors of all ages to experience stories about the built world and its power to shape our lives, our communities, and our future.

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Services Delivered:

  • Content Audit
  • Audience Analysis
  • Online Card Sorting Exercise
  • Content Strategy
  • Site Map Recommendations
  • Wireframes
  • Custom Visual Design
  • Web Development
  • Content Optimization and Design
  • Usability Testing
  • 1:1 Training
  • SEO Research and Recommendations
  • eCommerce
NBM Mobile
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Goals and Challenges:

  • Old site had outdated branding
  • Navigation was not well organized
  • Difficult for users to find important information quickly
  • Pages were not optimized SEO
  • Calendar was hard to use
  • The site was difficult for staff to maintain
  • Some elements of the old site were unaccessible
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Our Solution:

  • New visual design with updated branding
  • Streamlined and re-organized the site map based on user data
  • Built the site in a way that is easy for staff to maintain
  • Created an integrated calendar that can easily showcase events from any page and eliminated multiple clicks to view an event.
  • Provided SEO consulting
NBM Calendar
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The Results

10%

Increase in traffic

34%

Increase in SERP rankings

50%

Decrease in time spent editing the website

Our new site looks so much better and is much easier to use!"

Meaghan

Director of Marketing and Communications