National Medical Fellowships

We work to achieve equity of opportunity in medicine and equity of access to quality health care for all groups in American society by increasing the number of minority physicians and changing the face of medicine to better reflect and serve our diverse nation.

Go Live Date: February 22, 2022
Category:
Package:
Services Delivered:
  • Content Audit
  • Audience Analysis
  • Content Strategy
  • Site Map Recommendations
  • Wireframe
  • Custom Visual Design and Development
  • Searchable and Filterable Databases
  • Content Optimization
  • Advanced Modules (3)
  • 1:1 Training
Screen Shot 2022 02 24 At 12.07.22 PM

Goals and Challenges:

  • Difficult to navigate
  • Outdated design
  • Hard for users to find scholarships
  • Hard to quickly tell what NMF is and does
  • No easy to tell the impact of what NMF does

Homepage Before Redesign

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Our Solution:

  • Streamlined site map with mega-menus
  • Clean, more modern design with updated visuals
  • Created a filterable database for users to find scholarships based on certain criteria
  • Streamlined the homepage content to focus on who NMF is and the impact they have