Pearl S. Buck International

Pearl S. Buck International carries on Pearl S. Buck’s legacy of bridging cultures and changing lives through humanitarian aid, intercultural education, and historical tours of the Pearl S. Buck House, a National Historic Landmark.

Go Live Date: August 2, 2021
Services Delivered:
  • Content Audit,
  • Audience Analysis
  • Online Card Sorting Exercise
  • Content Strategy
  • Site Map Recommendations
  • Wireframe
  • Custom Visual Design and Development
  • Custom Post Types
  • Content Optimization
  • Advanced Modules (All)
  • Usability Testing, 1:1 Training
  • SEO Research
  • Social Media Campaign
Screen Shot 2021 08 17 At 3.44.30 PM

Goals and Challenges:

  • Clarity and easy access to the 3 totally different programs they offer
  • Reduce the number of clicks to move through the site
  • Improved look and feel
  • Communicate the need for donations
  • Easy to maintain

Homepage Before Redesign

Screen Shot 2021 08 17 At 4.09.39 PM

Our Solution:

  • Clearly defined the 3 program areas and how they all relate to the core mission
  • Complete overhaul of the menu to make it easy to reach all pages in one click
  • Added areas to showcase their impact, ways to give, and the need for donations
  • Created custom post types for sponsored children, gifts, and projects so users can easily find and filter these items, and PSBI staff can easily maintain the information