Save the Manatee
Save the Manatee Club is an award-winning national nonprofit 501(c)(3) and membership-based organization established in 1981 by renowned singer/songwriter, Jimmy Buffett, and former U.S. Senator, Bob Graham, when he was governor of Florida. Their mission is to protect manatees and their aquatic habitat for future generations.
Go Live Date: October 23, 2023
Category: Nonprofit
Package: Essentials
Services Delivered:
- Content Audit
- Audience Analysis
- Content Strategy
- Site Map Recommendations
- Wireframe
- Custom Visual Design and Development
- Content Optimization
- Advanced Modules (3)
- 1:1 Training
Goals and Challenges:
- Too many pages
- Information difficult to find
- Hard to tell what the organization really does
- No easy way to find manatees to adopt without looking through a long list
- Webcams are hard to view
Our Solution:
- Streamlined the pages and went from 352 pages down to 40
- Created a new site map with fewer hidden pages
- Created a custom post type with a search and filter system so users can easily find manatees to adopt
- Designed a homepage that outlines the problem, what the organization is doing to help, and how supporters can help.
- Utilized the video gallery module to create a better display for the webcams