Special Olympics Missouri

Special Olympics Missouri's mission is to provide year-round sports training and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities, giving them continuing opportunities to develop physical fitness, demonstrate courage, experience joy, and participate in a sharing of gifts, skills and friendship with their families, other Special Olympics athletes, and the community.

Go Live Date: January 14, 2021
Services Delivered:
  • Content Audit
  • Audience Analysis
  • Online Card Sorting Excercise
  • Content Strategy
  • Site Map Recommendations
  • Content Strategy Recommendations
  • Custom Visual Design and Development
  • Content Optimization
  • 1:1 Training
  • Advanced Modules (3)
Special Olypmics Missouri Foundation Homepage Mobile 1

Goals and Challenges:

  • Recruit more athletes, coaches, and volunteers
  • Make the website the best place for constituents to get news and communicate with each other
  • Make the website much easier to navigate
  • Easy back-end editing

Homepage Before Redesign

Screen Shot 2021 10 25 At 12.40.44 PM

Our Solution:

  • Restructured and streamlined site map, eliminating over 100 pages.
  • Added easy access to key tasks like finding events, viewing the calendar, donating
  • Added accessibility tools
  • Created a more simple and engaging look and feel that still fits within the Special Olympics brand guidelines
  • Added forums for athletes and coaches to communicate with each other