Special Olympics Missouri
Special Olympics Missouri's mission is to provide year-round sports training and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities, giving them continuing opportunities to develop physical fitness, demonstrate courage, experience joy, and participate in a sharing of gifts, skills and friendship with their families, other Special Olympics athletes, and the community.
Go Live Date: January 14, 2021
Category: Nonprofit
Package: Essentials
Services Delivered:
- Content Audit
- Audience Analysis
- Online Card Sorting Excercise
- Content Strategy
- Site Map Recommendations
- Content Strategy Recommendations
- Custom Visual Design and Development
- Content Optimization
- 1:1 Training
- Advanced Modules (3)
Goals and Challenges:
- Recruit more athletes, coaches, and volunteers
- Make the website the best place for constituents to get news and communicate with each other
- Make the website much easier to navigate
- Easy back-end editing
Our Solution:
- Restructured and streamlined site map, eliminating over 100 pages.
- Added easy access to key tasks like finding events, viewing the calendar, donating
- Added accessibility tools
- Created a more simple and engaging look and feel that still fits within the Special Olympics brand guidelines
- Added forums for athletes and coaches to communicate with each other