The Cooper Foundation
The Cooper Foundation is the philanthropic, community outreach, and community development arm of Cooper University Health Care located in Camden, NJ.
Go Live Date: January 26, 2021
Category: Healthcare
Package: Essentials
Services Delivered:
- Content Audit
- Audience Analysis
- Online Card Sorting Excercise
- Content Strategy
- Site Map Recommendations
- Content Strategy Recommendations
- Custom Visual Design and Development
- Content Optimization
- 1:1 Training
- Advanced Modules (3)
Goals and Challenges:
- Increase donations
- Create brand recognition
- Improve community partner recognition
- Provide more donor recognition opportunities
- Incorporate capital campaigns
- Add planned giving as a new opportunity
Our Solution:
- Reorganized their menu to focus on their key primary areas: giving, events, and fundraising
- Created an updated look for their brand
- Added an easy way to find a fund
- Added donor recognition areas and impact statistics
- Added planned giving