The Cooper Foundation

The Cooper Foundation is the philanthropic, community outreach, and community development arm of Cooper University Health Care located in Camden, NJ.

Go Live Date: January 26, 2021
Services Delivered:
  • Content Audit
  • Audience Analysis
  • Online Card Sorting Excercise
  • Content Strategy
  • Site Map Recommendations
  • Content Strategy Recommendations
  • Custom Visual Design and Development
  • Content Optimization
  • 1:1 Training
  • Advanced Modules (3)
Copper Foundation Homepage Mobile 1

Goals and Challenges:

  • Increase donations
  • Create brand recognition
  • Improve community partner recognition
  • Provide more donor recognition opportunities
  • Incorporate capital campaigns
  • Add planned giving as a new opportunity

Homepage Before Redesign

Screen Shot 2021 10 25 At 12.29.20 PM

Our Solution:

  • Reorganized their menu to focus on their key primary areas: giving, events, and fundraising
  • Created an updated look for their brand
  • Added an easy way to find a fund
  • Added donor recognition areas and impact statistics
  • Added planned giving