Our Work
The Zekelman Holocaust Center
Founded in 1984, The Zekelman Holocaust Center is a dynamic institution in Farmington Hills, Michigan, that features a newly renovated Holocaust museum, research and library archive, special exhibit galleries, educational workshops, and public programming.
Go Live Date: July 11, 2024
Category: Arts & Cultural
Package: Essentials
Services Delivered:
- Content Audit
- Audience Analysis
- Content Strategy
- Site Map Recommendations
- Wireframe
- Custom Visual Design
- Development
- Content Optimization
- Advanced Modules (3)
- 1:1 Training
Goals and Challenges:
- Increase donations and membership
- Increase event registrations
- Increase in program registrations
- Allow users to find resources easily
- Increase accessibility
- Make the navigation easier for users
- Reduce the number of pages
- Make the site easier for staff to update
Our Solution:
- We went through a content audit and found ways to eliminate or combine a lot of pages and created a streamlined site map.
- We created a more engaging design with more targeted content that leads users to take action.
- We created their exhibits in a way that would be easy for them to maintain and feature across multiple pages.
- We designed the site with accessibility in mind and built it so staff can easily maintain it.
- We created a filterable database for Educator Resources that helps users easily find resources by category, topic, and grade level.
- We added more photos, quotes, and stories throughout the site to increase engagement and connection.
