YWCA Spokane
Portfolio
YWCA Spokane
YWCA Spokane is dedicated to eliminating racism, empowering women, and promoting peace, justice, freedom, and dignity for all.
Go Live Date: May 22, 2024
Category: Nonprofit
Package: Essentials
Services Delivered:
- Content Audit
- Audience Analysis
- Content Strategy
- Site Map Recommendations
- Prototypes
- Custom Visual Design and Development
- Content Setup and Optimization
- Advanced Modules (Timeline Module, Logo Carousel, Video Gallery)
- 1:1 Training Sessions
Goals and Challenges:
- Users didn’t know where to start when looking for services or how to get involved when they want to take action as a supporter
- The website was difficult to maintain and required manual updates to content used across multiple pages
- No automated options for displaying related blog posts and resources on pages
- Site structure was confusing and didn’t communicate the different types of content YWCA Spokane offers (services, education, advocacy)
Our Solution:
- Created a visual design that utilized BBWP functionally for multiple layout options while presenting the YWCA’s branding effectively
- Resources: Created an optimal user experience for constituents who come to the website looking for resources
- Improved pathways of engagement to increase the “first-time donor to major donor” pipeline
- Services Overview: strategic re-design with a focus on the most important content
- Blog: Re-structured Post categories and tags to improve the information architecture, improve the workflow for creating posts and offer more filtering options.
