Essentials Package - BBWP:E

The best choice for most organizations. This option includes more time for strategy, a site map, custom design, and more.

For all the differences between Essentials and other packages, refer to the Packages page.

A designer will lead the organization in a strategy discussion about the goals and desires for the new website. The discussion will include any challenges the organization is having that they would like the website to help address, who their audience is and what they come to the site to do, an evaluation of the site content and what the site map should consist of, and how the site should look.

During the Strategy Discovery call, the designer will lead a discussion about who the organization’s audience is and why they come to the website. The designer and the client will work together to define the audience groups, the basic demographic information, and the tasks that each group will do on the website. This will help inform the site map and the wireframe.

The designer will crawl the organization’s current site and create a spreadsheet of the site content. The designer and the client will work together to determine what pages need to be deleted, combined, and renamed.

The designer will create a recommend site map (the main menu structure) based on the content review, the organization’s goals, and best practices. The site map will be set up in an online tool so clients can easily make changes and add notes. The site map will be used to create the menus and pages as the site is built.

The designer will create a high-level wireframe of the homepage and an internal page to show the basic content structure of those pages. Wireframes are static, grayscale representations of content areas so we can focus on the content strategy of a page before actually design and build it.

Based on what is discussed during the Strategy Discovery call, the design worksheet the organization fills out, and the wireframe, the designer will design and build the site on the BBWP platform. The client’s branding will be used to determine the fonts and colors. The homepage will be custom designed to best suit the needs of the organization. Templates, rows and modules will be created and saved to give the organization a great starting point for populating additional content on their own.

The designer will walk through the site design with the organization and gather feedback. The organization will then send all of their revision requests to the designer to be implemented. There is one round of revisions after the first design presentation, and a second round of revisions after the content optimization has been done.

All the Standard modules are included, plus 3 of the Advanced Modules can be chosen. The designer will recommend what 3 advanced modules would be best based on the client’s content needs, or the client can request them from the list. The modules chosen for the 10 pages the designer sets up will be styled and saved for easy re-use on other pages. Other modules that aren’t used on those pages can be added at any time and styled by the client.

The organization should provide Blackbaud with content/copy for the homepage and 9 other pages that they would like us to set up for them. The designer can help make recommendations for which pages to choose, but usually it’s best to choose the most important pages, and/or the most complicated pages. The content should be provided by sending links to pages in their current site to pull content from, or by sending Word documents. The designer will then take that content and optimize it for more engagement by doing these services:

  • Selection of interactive elements/modules included in the package.
  • Implemented proper use of headings.
  • Highlighting of calls to action on the optimized page (depending on website goals).
  • Configuration of animated content.
  • Optimized to be responsive page for use across multiple devices.

Note: Clients sometimes assume we are referring to Search Engine Optimization, but that’s not the case here.  The proper use of headings implemented through content optimization does help with SEO but that’s it.  Please refer to the SEO Research add-on for more information of Search Engine Deliverables.

Please see the Content Optimization/Migration project assumptions.

The designer will lead 2 one-hour sessions with the client to walk them through the functions of the CMS and how to edit their website. Additional training will be conducted through the BBWP Training Portal where clients can access training videos and documents at any time.