Starter Package - BBWP:S

The best choice for organizations with smaller, less complicated websites and/or small budgets. This option will get you up and running quickly on the BBWP platform, but comes with less strategy services and custom design time.

For all the differences between Starter and other packages, refer to the Packages page.

A designer will lead the organization in a strategy discussion about the goals and desires for the new website. The discussion will include any challenges the organization is having that they would like the website to help address, who their audience is, what the site map should consist of, and how the site should look based on the organization’s branding.

While the full site map is ultimately up to the organization, the Blackbaud designer can give recommendations for your top-level links based on industry best practices. (Example: About, Programs, Events, Giving, etc.)

Based on what is discussed during the Strategy Discovery call and the design worksheet the organization fills out, the designer will design and build the site on the BBWP platform. The client’s branding will be used to determine the fonts and colors. The homepage will be designed based on best practices and the organization’s content needs. A landing page and an internal page will also be designed as saved as templates. Rows and modules will also be saved to give the organization a great starting point for populating the rest of the site content on their own.

Note: While the Starter package does not include a “custom design”, the built-in functions of the BBWP platform can create what certainly looks customized to the organization. If the organization has any custom design requests that are outside the standard built-in capabilities, extra time can be purchased or they can upgrade to Essentials. Please see the portfolio for Starter examples.

The designer will walk through the site design with the organization and gather feedback. The organization will then send all of their revision requests to the designer to be implemented.


Note: The Starter package only comes with 1 revision round. If additional revisions are needed, additional hours will be needed. Most revisions can also be done by the client once they have a site login and have watched the training videos.

All the Standard modules are included. The modules chosen for the homepage, landing page, and internal page will be styled and saved for easy re-use on other pages. Other modules that aren’t used on the first 3 pages can be added at any time and styled by the client.

The organization should provide Blackbaud with content/copy for the homepage, a landing page, and an internal page. The designer can help make recommendations for which landing page and internal page to choose. The content should be provided by sending a links to pages in their current site to pull content from, or by sending  Word documents. The designer will then take that content and optimize it for more engagement by doing these services:


  • Selection of interactive elements/modules included in the package.
  • Implemented proper use of headings.
  • Highlighting of calls to action on the optimized page (depending on website goals).
  • Configuration of animated content.
  • Optimized to be responsive page for use across multiple devices.

Note: Clients sometimes assume we are referring to Search Engine Optimization, but that’s not the case here.  The proper use of headings implemented through content optimization does help with SEO but that’s it.  Please refer to the SEO Research add-on for more information of Search Engine Deliverables.

Please see the Content Optimization/Migration project assumptions.

Clients will use the BBWP Training Portal to watch training videos. Once they have watched the videos they will have a call with their designer to go over any questions they have about editing content and go over anything specific to their site.