You have a significant mission to support and maintain as a non-profit organization. Your success is measured by how effectively you interact with and convince your target audience. To achieve this, you'll need a picture that stands out from the crowd.
For not-for-profit organizations, Blackbaud, Inc. specializes in charitable web design and digital marketing strategies. We provide you with a team of experts who will concentrate on your image, be creative, and knowledgeable in order to extend your market reach and appeal. Please contact us at to see if we can work together to help your nonprofit thrive online.
Charitable and nonprofit organizations also face a number of challenges when it comes to digital marketing. That's because, much like a company website, the ideal charity web design must cater to "customers" in the form of donors. However, they do not have conventional goods or services to sell at the same time.
That means messaging, as well as the overall web presence, must be carefully controlled. We'd like to share four items that should be on every nonprofit website to give you an idea of how you can handle the various goals:
4 Characteristics Nonprofit Websites Need: What You Should Know
A Solid Objective and Goal
People who are unfamiliar with your company want to know what you do and who you serve first and foremost (or what cause you are committed to). This knowledge should be the focal point of your nonprofit website, and it should be prominently displayed.
A Method to Donate online
It's a smart idea to provide online donation connections on your nonprofit website even if you use conventional direct mail fundraising campaigns. Some donors will choose to donate online because it is more convenient, and you may gain new constituents that weren't previously on your mailing list.
Information About Services and Programs
Keep an online calendar and web sign-up forms if your nonprofit plans activities for fundraising, visibility, or volunteerism. These will help to increase membership, provide a way for members to refer others to your cause, or (at the very least) alert the public of what you'll be doing in the coming weeks and months.
Resources for the Press/Media
It's nice to connect directly with donors and supporters, but you can expand the scope of your message by enlisting the aid of the media. Photographs, mission statements, annual reports, and other relevant documents should be posted on the web where bloggers and journalists can find them.