Why and How to Sell BBWP

Why Sell BBWP?

  • Excellent customer satisfaction rates
  • 96% retention
  • Clients often say it's the best part or their favorite part of their Blackbaud implementation experience
  • Every organization needs a website and it can be included as part of a complete solution
  • If you are an Account Executive, you receive a fixed, one-time payout regardless of quota attainment status
  • BBWP is Blackbaud's go-to Content Management System (CMS) in MOST cases. (SWS is best for K-12 schools, BBNC is best for Alumni foundations, LCMS has been deprecated.)

What are the key selling points?

  • Integrates with other Blackbaud products (currently RENXT, LO, and JustGiving but more integrations are in development)
  • Easy to use page building tool, built on WordPress. Many clients have said it is the best CMS they have ever worked with. Clients get full control over content and styles.
  • Work one of one with our nonprofit expert team of designers, developers, strategists, SEO experts, and more. We have created hundreds of nonprofit websites and are experts at creating sites that get results.
  • Everything is included in a subscription. Most other website competitors have a big up-front cost to implement a new website, plus extra fees for hosting and other services. We offer a turnkey solution plus super-secure hosting all in a yearly subscription.
  • A redesign is included every 3 years when you renew your subscription.
  • Access to Blackbaud's award-winning support

How to Sell BBWP - needs editing

  • Ask if they are happy with their current website and see if you get a lead!
  • Send them the links below to learn more about BBWP on their own:
  • If you don't have time to work the lead yourself, send it to the Services Sales Team - how to they do this? What is the protocol here?
  • Create a biz dev request in Salesforce with notes about what the client is looking for
  • Eric Miller in Biz Dev will respond to your request and ask any follow-up questions, including if the client would like to schedule a demo
  • Demos should include Eric Miller from Biz Dev and Katherine Till, the BBWP SME.